KPS Launches Innovative Alux Skin Skin Care Line
At Grupo KPS, we are proud to announce the launch of our new personal care line, which debuts with a revolutionary acne auxiliary patch, designed with advanced hydrocolloid technology. This patch is not only an effective solution for treating blemishes, but also offers a superior aesthetic experience thanks to its innovative matte coating, allowing it to conceal acne while discreetly adapting to the skin tone.
Initial launch with Farmacias del Ahorro
We are pleased to announce that the launch of these innovative acne patches will take place nationwide in Ahorro Pharmacies, one of our most distinguished business partners. Over the years, we have maintained a strong relationship with Farmacias del Ahorro, and we are deeply grateful for their continued support and trust in KPS. This launch strengthens our alliance and promises to be one of the largest in the personal care market in Mexico.
An Unprecedented Boost in the Skin Care Market
This launch is accompanied by a communication strategy never before seen in the country, with the support of more than 500 influencers who will be promoting the product on social media and other digital channels. With a focus on generating visibility and trust in consumers, we are sure that this new hydrocolloid patch will quickly capture the attention of those looking for innovative solutions for their skin care.
The Beginning of an Ambitious Expansion Plan
This first product is just the beginning. As part of our vision to revolutionize the personal care and dermatological market, we have an ambitious plan that includes the development of new innovative products that will be launched in Mexico, as well as in the United States and Latin America. KPS is determined to lead the market with disruptive proposals that redefine skin care.
This launch marks the beginning of an exciting chapter in our history, and we can’t wait to share more of what’s to come. The future of skincare is bright with KPS!