Grupo KPS gets on the collagen trend with YouCollagen
Collagen is the most abundant protein in the human body. In general, after the age of 25, our body stops producing collagen naturally, which is why it is necessary to supplement with this protein to have healthy skin, joints, tendons, and ligaments.
The collagen industry is close to a value of 10 billion dollars per year, of which one billion correspond to Latin America. Our business intelligence team detected the opportunity in the market to launch a proposal in Mexico in order to establish the leading brand in the market for this segment, from which it was born YouCollagen.
YouCollagen is our bet to the extent that a high-quality hydrolyzed collagen product can have an affordable price for the people of Mexico. We are very pleased with the great work that the research and development team has done together with the design team in making this a reality. Expect this brand at your nearest point of sale this month!